Cheez-It Signs on as Title Sponsor of Citrus Bowl
BATTLE CREEK, Mich. — Cheez-It® is doubling up on the absurdly cheezy college football action this season as it becomes the title sponsor of the new Cheez-It® Citrus Bowl. The Orlando-based postseason game features a matchup between teams from the Southeastern Conference (SEC) and Big Ten Conference at Camping World Stadium. The agreement between Florida Citrus Sports and Cheez-It came together in collaboration with Disney Advertising. In its fifth season as an NCAA football bowl game sponsor and official sponsor of […]
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